One of the most obvious use cases of NFTs for eCommerce businesses is loyalty programs. The problem that eCommerce businesses are facing these days is the lack of loyal customer control. As you may know, loyal existing customers for eCommerce are way cheaper compared with newly acquired ones.
eCommerce brands marketing is accelerating into communities, however, brands must be capable to create, engage & reward the community.
As the interest in Web3 is growing rapidly and there are more and more customers who are participating in buying NFTs with utilities, the eCommerce brand that is willing to take advantage and step into next-level eCommerce improved by Web3 technology should start implementing NFTs in their marketing processes. NFTs can also provide a competitive edge to brands through loyalty-focused efforts.
Do you have the product idea but struggling to fund the development costs? Using NFTs technology you can fundraise your product and start a business in a decentralized way more transparently and faster.
All you need is a well-detailed product proposal. Launch an NFT collection dedicated to the product and fundraise the product by selling NFTs. Later, when the product will be developed and successfully launched, provide the NFT holder the ability to order the product for free by proving its ownership with the purchased NFT. All of it is fully supported with our NFTcommerce Shopify application.